Chiswick Physio

With an exemplary physio service based in the heart of Chiswick, Chiswick Physio had already built the foundations of a fantastic practice. Klatch was thrilled to be selected as their growth partner to increase revenue by enhancing their online visibility.

• Analyse existing website performance: Evaluated user sessions and page performance to maintain traffic during migration.
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• Conduct a content gap analysis: Created a new page strategy and identified 20 service pages to drive non-branded traffic.
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• Keyword research and create a page targeting strategy: Analyzed traffic potential and optimized content for SEO while ensuring accuracy—created search engine-optimised pages.
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• Ensure accurate reporting was in place: All analytics tags were present for transparent business performance tracking, and user data can be returned to ad accounts. Call attribution was set for new call leads so we can provide the actual value of marketing to the business.
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• Set up high-intent Google Ad campaigns focusing on keywords such as 'physio near me' and 'ACL treatment West London' that we can drive to service-optimised pages and drive immediate revenue.

The lead acquisition for Chiswick Physio has significantly improved after implementing a new website and a multi-channel approach including SEO, PPC, and conversion rate optimisation.

In May 2024, the website generated 100 new leads, with approximately 60% coming from organic search and 35% from Google Ads.