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Surrey Laser Clinic

Project scope:

Site build

Search engine optimisation

Project results:

In September 2024, Surrey Laser Clinic achieved a record-breaking month with 156 new patient consultations booked, resulting in over £50,000 in new patient revenue.


Using their unique acquisition marketing systems, Klatch reduced Surrey Laser Clinics' cost per lead to £18. 

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We primarily focused on SEO, PPC, and website optimisation for Surrey Laser Clinic while implementing our lead-tracking software for accurate report analysis. 

With an outstanding aesthetic service based in West Byfleet, Surrey Laser Clinic wanted to grow its revenue using its online presence.


  • Created an optimised website that was easily found for local aesthetic searches in Surrey
  • Fixed inaccuracies in local citations, so there's no misinformation to confuse search engines or customers.
  • Ensured that their website loaded in under 3 seconds, as recommended by Google.
  • Introduced a 'Free Patch test' offer that dramatically increased lead conversion rates
  • Optimised the enquiry funnel to remove obstacles and simplify the user experience.
  • Implemented lead tracking software to accurately attribute marketing spend and ensure effective tracking of new patient data.
  • Introduced high-intent Google Ad campaigns heavily optimised for brand and local searches, ensuring no wasted spend.

When we started working with Surrey Laser Clinic, they were getting around 30 aesthetic leads a month. Two years later and after consistent growth, they are frequently getting over 110 leads a month.


Most recently, in September 2024, Surrey Laser Clinic experienced a record-breaking lead month with 156 new patient consultations booked, resulting in over £50,000 in revenue from new patients alone. This was due to the marketing systems implemented by Klatch and being well positioned to take advantage of Sk:n Clinic's administration.


Over £50,000 New Patients Booked


"It's completely transformed our business. As I said, a very high conversion percentage off the back of those."

Dr Jeremy Andrews, Surrey Laser Clinics

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