A digital marketing agency for healthcare practices

We empower practices with limited marketing resources to increase revenue through SEO, Google Ads and website optimisation.

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In our rapidly evolving digital landscape in 2024, it has become imperative for healthcare professionals, such as Doctors, Dentists and Chiropractors, to establish a robust online presence to ensure year-on-year growth and help people lead healthy, happy lives.

Website Design + Build

Search Engine Optimisation

Google + Facebook Ads

Conversion Rate Optimisation

We helped West Chiropractic open two new clinics within 18 months.

Working closely with Dr Jeremy Andrews, a developer and the marketing team at West Chiropractic, we designed and built a new website, ensured it was optimised for SEO and created cost-effective lead generation campaigns from Google and Facebook Ads.

After one year of working together, we reduced their cost per lead by 78% through a multi-channel optimisation approach.

After 12 months of working together West Chiropractic opened up a second chiropractic location and a separate healthcare business, Surrey Laser Clinic.

See Case Study

Search engines hold medical industry websites to a higher standard.

People turn to search engines to research and find information on various topics related to the body, from health concerns such as menstrual issues and unbearable back pain to quick and healthy recipes and exercises.

If the information they find is inaccurate, updated, or simply incorrect, it could have real-world consequences for them.

Google defines this type of information as Your Money or Your Life (YMYL) content; in other words, “pages or topics that could potentially impact a person’s future happiness, health, financial stability, or safety.”

Therefore, search engines like Google hold healthcare-related websites to a higher standard, so practice owners must ensure their website visitors have an excellent experience online to grow their online presence and customer base.

Our marketing services for healthcare companies

Klatch can increase patient numbers cost-effectively by increasing organic traffic,

minimising wasted spend on ads, and optimising website conversion rates.

Website design + build

We'll help you improve your existing website or design and build one from the ground up. We'll ensure effective site architecture, targeting high revenue-generating local searches so you'll bring in traffic that converts. We'll also ensure the site is fast, easily found and converts - so you'll keep your website visitors happy and costs low.

Google + Facebook Ads

Google and Facebook Ads are excellent platforms for driving healthcare business success – regardless of profession. We'll create cost-effective paid ads that send relevant users to an optimised website. They'll hit the right targets and get you the desired results while fuelling your SEO and CRO strategy.

Search engine optimisation

As an experience healthcare SEO agency, we'll leverage content, links and technical expertise so your practice can reach your target audience effectively. By doing so, your practice can drive organic traffic and significantly enhance patient engagement. We'll ensure your website is primed for Google's Search Quality Rater Guidelines.

Conversion rate optimisation

Getting traffic is only half the story. By optimising your conversion route to lead submit through aggressive testing, we'll be able to ensure that the money spent acquiring traffic is put to good use. Put simply, if you double your conversion rate you will halve your cost per lead.

Choose Your Clinics Growth Plan

You are in control of output.

	Starter	Intermediate	Advanced	Ultimate
	£1000 per month	£1500 per month	£2000 per month	£2500 per month
Included Hours	16	30	45	75
Channels	1	2	3	3
Team Member	Account Executive	Account Executive	Account Manager	Account Manager
Audience Research	✓	✓	✓	✓
Copywriting	✓	✓	✓	✓
Campaign Setup	✓	✓	✓	✓
Management & Optimisation	✓	✓	✓	✓
Conversion Rate Optimisation	✓	✓	✓	✓
Google Analytics Tracking	✓	✓	✓	✓
Monthly Reports	✓	✓	✓	✓
Bespoke Report Dashboard	✓	✓	✓	✓
Consultancy				✓
Meetings	Fortnightly	Fortnightly	Weekly	Weekly
Setup	7 Days	7 Days	7 Days	7 Days

Book A Call

Cancel anytime (30 days notice).

We will provide you with advice on the best package for your business during your first 30-minute consultation.

Recent articles

AI Search Engines vs. Google: The Impact On Local SEO

By Charles Howes • 12 Nov, 2024

The Impact of AI on Google and SEO: Are Local Search Dynamics Shifting? In recent weeks, there’s been significant buzz about how emerging AI-driven search engines, like SearchGPT, could impact Google and SEO. Gary Vaynerchuk even compared today’s evolution in search engines to the disruption that web crawlers caused to traditional yellow pages—a big shift in how people find information. What?!

How Klatch is Fixing the Broken Clinic-Marketing Agency Relationship for Sustainable Growth

By Charles Howes • 23 Sep, 2024

In the fast-paced world of private healthcare, clinics often struggle with marketing agencies that fail to deliver tangible, measurable results. The relationship between marketing agencies and private healthcare clinics is frequently strained due to two significant issues: 1. Inaccurate Attribution of New Patients: Nearly 40% of new patient enquiries come from phone calls. Many marketing agencies lack the necessary tools to track these accurately, leading to incomplete and unreliable reporting. 2. Narrow Focus on Specific Marketing Channels: Many agencies excel in only one or two areas, such as Google Ads or social media funnels. While this can drive growth in those areas, it often leads to overlooked opportunities, such as website optimisation, which can severely hamper the clinic's overall growth success. Clinics are also often locked into 12-month contracts, wasting valuable time on a revenue growth that needs to be fully aligned with their growth objectives. This causes stagnation, with only the marketing agency benefiting in the short term. Clinic owners are frustrated and hindered in their long-term growth.

UK Search Engine Market Share (Nov 2024) | Google, Bing, etc.

By Charles Howes • 02 Aug, 2024

Quick Article Stats UK Search Engine Market Share in October 2024 Google: 93.61% Bing UK: 3.91% Yahoo UK: 1.37% DuckDuckGo: 0.6% Worldwide Search Engine Market Share in October 2024 Google: 90.01% Bing: 3.95% Yandex: 2.34% Yahoo: 1.35% Baidu: 0.81% DuckDuckGo: 0.65% Quick summary: Google continues to be the most widely used search engine in the UK with a market share of 93.61% despite the numerous privacy-related controversies, antitrust investigations, and other problems it has faced such as the feedback from the release of AI Overviews. As of October 2024, Google commands a 93.61% share in the UK, which is lower than the 94.42% held in August 2024, suggesting a very small decline in market share. In February 2024 Bing held its highest-ever search engine market share at 4.22%, It has steadily declined monthly to 3.38% in August 2024, before slightly picking up in October 3.91%. Google's growth over 2023 and continuing into 2024 is extra impressive after the release of ChatGPT 4.o - In early May 2024, Microsoft introduced a new version of its Bing search engine, which came equipped with an innovative ChatGPT feature. It will be interesting to see the impact of SearchGPT on Google's market share in the coming months.

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