UK Search Market Share (April 2025) | Google, ChatGPT, Bing Etc.
Quick Article Stats
UK Search Market Share in March 2025
- Google: 93.37%
- Bing UK: 4.14%
- Yahoo UK: 1.34%
- DuckDuckGo: 0.68%
- ChatGPT: 0.22%
- Yandex: 0.23%
Worldwide Search Engine Market Share in March 2025
- Google: 90.15%
- Bing: 3.95%
- Yandex: 2.29%
- Yahoo: 1.29%
- DuckDuckGo: 0.7%
- ChatGPT: 0.25%
- Baidu: 0.66%
- Baidu: 0.81%Baidu: 0.81%
Quick summary: Google continues to be the most widely used search engine in the UK in March 2025 with a market share of 93.37% despite an increase in AI search, the numerous privacy-related controversies last year, antitrust investigations, and other problems it has faced such as the feedback from the release of AI Overviews. ChatGPTs market share still stands just above 0.2%.
As of March 2025, Google commands a 93.37% share in the UK, which is lower than the 94.42% held in August 2024, suggesting a very small decline in market share.
In February 2024 Bing held its highest-ever search engine market share at 4.22%, It has steadily declined monthly to 3.38% in August 2024, before slightly picking up in October 3.91% and now has 4.04% in January 2025.
Google's growth over 2023 and continuing into 2024/2025 is extra impressive after the release of ChatGPT 4.o - In early May 2024, Microsoft introduced a new version of its Bing search engine, which came equipped with an innovative ChatGPT feature.
It will be interesting to see the impact of SearchGPT on Google's market share in the coming months.
Key search engine takeaways in 2025
- In January 2025, Google is the most popular search engine in the UK, holding a market share of 93.37% across all devices.
- Bing held approximately 4.14% of the search market share in the UK in the same period.
- Yahoo market share in desktop search stood at 1.38% during the same period (January 2025)
Top 10 most popular UK search engines right now (March 2025)
Search Engine | Share | |
---|---|---|
1 | 93.37% | |
2 | Bing | 4.14% |
3 | Yahoo! | 1.34% |
4 | DuckDuckGo | 0.68% |
5 | ChatGPT | 0.25% |
6 | Yandex | 0.23% |
7 | Ecosia | 0.22% |
8 | AOL | 0.03% |
9 | Baidu | 0.03% |
10 | StartPage | 0.01% |
Source: gs.statcounter.com/search-engine-market-share
UK search engine market share 2022-2023
This data provides an overview of the UK search engine market share over the last 12 months, from December 2022 to December 2023.
Key observations include:
- Google: Dominating the market with a consistently high market share around 93-94%, peaking at 94.42% in August 2024
- Bing: The share of Bing, the second most popular search engine, fluctuates between 3.6% and 4.39%. However, there has been a slight decrease in its market share over the year.
- Yahoo!: Maintains a steady market share of around 1.2% to 1.5%, with a slight decrease at the end of 2023.
- DuckDuckGo: Experiences minor fluctuations, generally holding a market share of just under 1%. Its share slightly decreases over the year.
- Ecosia: Remains consistent with a share of around 0.2%, indicating a niche but steady user base.
- YANDEX: Has a very small share, around 0.1% to 0.14%, with some fluctuations throughout the year.
- info.com and AOL: hold negligible market shares, usually below 0.05%. AOL's presence slightly increases towards the end of the year.
Google dominates the UK search engine market, with Bing in second place. Yahoo!, DuckDuckGo, and Ecosia have small but consistent shares, while YANDEX, info.com, and AOL occupy marginal positions.
Bing UK market share after ChatGPT was released
Since the release of ChatGPT in November 2022, Bing's market share has shown a slight but consistent downward trend, decreasing from 4.66% to 3.85% over the span of a year, which is very suprising.
In contrast, Google's share has remained dominant and relatively stable, with a slight increase, peaking at 94.2% in November 2023 before dipping to 93.75% by December 2023.

UK Search Engine Market Share January 2024
In December 2023, Google held a dominant position in the UK search engine market with a substantial share of 93.75%. Bing and Yahoo! followed with 3.85% and 1.28% respectively. Smaller search engines like DuckDuckGo, Ecosia, and YANDEX accounted for a combined 0.94%. Others shared the remaining 0.05%.

UK Desktop Search Engine Market Share January 2024
In December 2023, Google dominated the UK desktop search engine market with a 93.75% share, followed by Bing and Yahoo! with 3.85% and 1.28%, respectively. Other smaller search engines had minimal shares of the market.

UK Mobile Search Engine Market Share January 2024
In December 2023, Google had an 83.49% share of the UK mobile search engine market, followed by Bing at 11.8% and Yahoo! at 2.6%. Other search engines had minimal shares. This data highlights Google's significant dominance in the UK search engine landscape, with Bing and Yahoo! being the other prominent players.

UK Tablet Search Engine Market Share January 2024
In December 2023, Google dominated the UK tablet search engine market with a 91.98% share, while Bing and Yahoo! followed with 6.56% and 0.89% shares respectively. Other search engines like DuckDuckGo, Ecosia, and YANDEX had smaller shares ranging from 0.05% to 0.43%. StartPage and various other search engines combined made up just 0.02% of the market. This data shows Google's overwhelming dominance in the UK search engine landscape in December 2023.

Search Engine FAQs
Which search engine is most used in the UK?
Google is the most used search engine in the UK.
Who has the largest market share for search engines?
Google has the largest market share for search engines.
What is Google's market share in the UK?
Google's market share in the UK is 93.85% (May 2024)
What is Bing's market share in the UK?
Bing's market share in the UK is currently 3.78% (May 2024)
Does the UK use Bing?
Yes, the UK uses Bing, but it has a smaller market share compared to Google.
What search engine do British people use?
British people predominantly use Google as their primary search engine.
What are the three most popular search engines in the UK?
The three most popular search engines in the UK are Google, Bing, and Yahoo!.
What is the number 1 search engine in the world?
Globally, Google is the number 1 search engine.
What are the 5 most commonly used search engines worldwide?
The 5 most commonly used search engines worldwide are Google, Bing, Yahoo!, Baidu, and YANDEX.
Who is Klatch?
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